SEAT
‘SEAT adds to Ibiza and Ecomotive range • Family version to complete Ibiza range • Standard car scheduled for mid-2010 market presence • Altea Ecomotive, Altea XL Ecomotive and León Ecomotive, most eco-friendly in respective segments The Spanish car manufacturer SEAT is to broaden the scope of both its highly successful Ibiza family and the Ecomotive range. At the Frankfurt International Motor Show SEAT’s Chairman James Muir presented the IBZ concept, a term the Spanish brand uses to describe the new family-version Ibiza. The standard version of the car is scheduled to hit the markets mid-2010. “The Ibiza is already SEAT’s most successful car, and the IBZ will be the perfect addition to the Ibiza family, enabling us to harness better our potential in the growing A0 segment.” stated SEAT’s Chairman. The brand is targeting active and sporty customers as well as young families. James Muir added “The new Ibiza brings together all the advantages of a roomy station wagon with characteristic design and an elegant interior”.‘
‘MINI is celebrating a great birthday – and the party goes on. The 50th anniversary of the brand clearly leaves a powerful stamp on MINI’s appearance at the 2009 Frankfurt Motor Show. At the MINI stand in the new Hall 11, the anniversary of the brand is the focal point in terms of both architecture and the presentation itself, MINI bridging the gap from the past into the present and from here on to the future of the brand. Visitors to the world’s No 1 car show this year will experience a journey through time beginning with the first appearance of the classic Mini back in 1959 and still far from coming to an end with the outstanding success of the current MINI model range. Because fascinating perspectives for the ongoing development of the brand still remain in the years and even decades to come. Celebrating the world debut of the MINI Coupé Concept and the MINI Roadster Concept, MINI is presenting no less than two spectacular visions of driving pleasure in the sixth decade of the brand at the 2009 Frankfurt Motor Show. Both concepts offer a unique interpretation of the traditional values, the individual style and the innovative character of MINI, each in its own way. Both concept cars stand for concentrated driving pleasure in an extremely sporting Coupé, on the one hand, and in a Roadster both pure and elegant for extravagant open-air motoring, on the other.‘
‘AT THE FRANKFURT MOTOR SHOW The ECOMOTIVE range grows • New Altea and Altea XL with only 119 g/km of CO2 emissions • The new León ECOMOTIVE lowers its CO2 emissions 99 g/km • 105 hp 1.6 TDI CR engine with Auto Start/Stop and energy recuperation functions SEAT is exhibiting new ECOMOTIVE versions of the recently-revised Altea, Altea XL and León at the upcoming Frankfurt Motor Show. The three newcomers are the latest products of the Spanish maker’s strategy to manufacture environmentally responsible vehicles. Importantly, all three feature significant economy-minded improvements to further boost their frugality and reduce harmful exhaust emissions.‘
